Your law firm’s website and social media platforms can be marketing powerhouses to help grow your business. We’ve written before about ways you can put your website to work for you, including the power of blogging, how search engine optimization (SEO) improves website performance, and even why professional photos in law firm marketing matter.
These interactive and responsive tools offer immediate assistance and answers to your potential clients’ questions, significantly increasing the likelihood of turning them into qualified leads for your law practice.
Why add live chat on your law firm’s website and Facebook page?
Capture more leads
Live chat features, whether implemented on your firm’s website, Facebook page, or both, allow you to capture leads 24/7. Imagine coming into the office in the morning and seeing a report of all the leads that came in overnight, when you weren’t even working.
Data from Salesforce shows that “74% of customers expect to be able to do anything online that they can do in-person or by phone.”
And when people spend much of their time online outside of office hours, your firm needs to provide communication channels to engage with potential anytime they’re online.
Capture 40% more qualified leads
Live chat solutions are about quality leads as well. The scripts that live chat agents follow can be customized to fit your firm’s specific needs and practice areas. This personalization enhances the quality of interactions, ensuring that the leads captured are more likely to be qualified and relevant to your services.
Provide a modern, optimized digital experience
Today’s consumers expect a seamless and optimized digital experience, and prospective law firm clients are no exception. They also expect prompt responses.
Salesforce found that, “81% of customers expect faster service as technology advances, and 73% expect better personalization.”
By incorporating live chat into your website, you offer a modern, user-friendly experience that meets the expectations of tech-savvy clients.
Save time
Balancing the demands of practicing law and running a business can be challenging. Live chat solutions help streamline your marketing efforts by handling initial client interactions at all hours. This allows you to focus on practicing law while still capturing valuable leads.
How live chat works
Enabling the chat widget
When you choose a live chat provider, they will enable a chat widget on your website and Facebook page. This widget is usually placed in a prominent location, making it easy for visitors to initiate a chat session.
Using real people as customer service agents
According to Statista, 86% of U.S. respondents to a survey said that it was important, or very important, to have the option to engage with a human agent for customer service.
Therefore, the most effective live chat solutions employ real people as customer service agents rather than relying on bots or AI. This human touch builds trust and connection among your prospective clients and demonstrates that your firm genuinely cares about their concerns.
Customized scripts for meaningful interactions
Live chat agents follow scripts that have been customized for your law firm. These scripts guide the conversation, helping the agent determine the lead’s needs, qualify them as a prospect, and outline the appropriate next steps. This structured approach ensures that each interaction is meaningful and productive.
Access to live chat portal
You’ll have access to a live chat portal where you can monitor all chat activity that takes place on your website and Facebook page. If you prefer, you can also engage in chats yourself, providing a personal touch to the interactions.
Email notifications to follow up with leads
Whenever a chat takes place and a lead is captured, you’ll receive an email notification. This allows you to follow up with the lead promptly, ensuring no opportunity slips through the cracks.
The value of live chat solutions for law firms
From capturing more leads to providing a modern digital experience and saving you time, implementing a live chat solution on your law firm’s website and Facebook page is a necessity in today’s digital age. Legalfit’s marketing platform for law firms offers a legal-specific live chat solution staffed with real agents — contact us to see how it works.
